Instead of joining the throngs of people heading into stores to buy more stuff this black Friday, why not opt out. Instead, opt for spending some time outside (instead of outside in a line). The outdoor company REI started the this marketing campaign for the outdoors with the #optoutside [not sponsored (although that’d be awesome!)].
While looking up that # you’ll see stunning photography and exotic landscapes; I like to think that #optoutside wasn’t just created for professional landscape photographers and weekend warriors who can hike 30mi/day into backcountry. I’d like to think it’s also for us, regular people, who like the outdoors but aren’t able to get out as much as they like… and maybe live in area that’s nice, but not jaw dropping amazing. So, I say this black Friday we #optoutside and flood this # with our regular, everyday people, humble pursuits outside. Here’s a few ideas how to spend a bit of time outside this black Friday.